Our Role and Vision

Our Role and Vision

Our role is to promote the development of Caribbean rum as a premium category and to represent the interests of our member associations and in turn their member companies. This work includes trade facilitation and advocacy. WIRSPA also assists its members in improving methods of production through training seminars and the work of a technical committee that meets to discuss issues of common interest.

Our vision is to see rums carrying the Authentic Caribbean Rum Marque in the top tier of the world drinks market, to ensure that trade customers understand the qualities that make Authentic Caribbean Rum worthy of its place in their portfolio and for consumers to recognise and appreciate the diversity and quality inherent within Authentic Caribbean Rum.