ACR Marque Tiers

The main representation of the Authentic Caribbean Rum Marque is this full colour version.

Authentic Caribbean Rum

However, for use on labels, the Authentic Rum Marque has been developed to encompass three tiers in order that producers can reflect the efforts made to differentiate their product range:

Authentic Caribbean Rum

Authentic Caribbean Rum

In order to qualify at this level, products must be produced from sugar cane juice or molasses within the ACP Caribbean region. Products in this classification must achieve accepted industry standards of product quality and may be a blend of different rums to produce the desired characteristics. Products at this level would be permitted to display a black and white version of the marque.

'Matured' Authentic Caribbean Rum

Matured Authentic Caribbean Rum

A silver and black version of the marque is available for use on products that achieve the standard level but have also been 100% matured for a minimum of one year. These products may be blended with much older rums in order to produce products of depth, complexity and character. This classification bears the word ‘Matured’ and displays three barrels.

'Deluxe' Authentic Caribbean Rum

Deluxe Authentic Caribbean Rum

A gold and black ‘Deluxe’ classification may be used on products that have been 100% matured for a minimum of 5 years. Products in this category reflect the true artistry of the master blender in each company. Products are likely to be blended from a wide palette of aged rums in differing styles. Many will be older but all will be aged for a minimum of 5 years. This classification bears the word ‘Deluxe’ and displays five barrels.

High resolution versions of the Authentic Caribbean Rum Marque and copies of the visual guidelines are available from WIRSPA