The Authentic Caribbean Rum (ACR) Marque was designed and registered as a legal trademark belonging to WIRSPA for the benefit of WIRSPA members. The conditions governing the use of the Marque have been agreed and guidelines for its use and implementation have been developed.
The ACR Marque was launched in 2008 with a 2-year marketing campaign in Italy, Spain and the UK designed to promote the Marque and build the Authentic Caribbean Rum category. A second communications campaign aimed primarily at trade customers in Europe and North America began in mid 2013.
The Marque logo can only be used by producers after approval of a licence agreement by the Board of WIRSPA. While each brand will maintain its individual character and identity, the Marque guarantees the authenticity and provenance of the rum.
For more information on Authentic Caribbean Rum visit www.acr-rum.com